Analyzing and Selecting International Markets for Global Business (Exporting and Foreign Direct Investment)

increase from the previous year. This growth was primarily driven by a 7% increase in service trade, while trade in goods grew at 2%. Even though trade wars might be eminent, brought on by the U.S. president’s current tariff initiative, global trade and “globalization” is not going away. Consumers have needs, companies want growth and exports, and foreign direct investments will continue. It thus remains imperative for all commercial enterprises to fully grasp how to analyze and select international markets of promise. To remain competitive and thrive in today’s global marketplace an understanding of what creates promising markets (countries) for your company is critical. Today’s overview of this topic, presented by Dr. Van R. Wood (PhD) – Professor Emeritus of International Marketing will address this understanding. Please come prepared to ask questions during the Q&A part of this seminar.